Niantic
Meet You Out There
Niantic is a software development company best known for developing the augmented reality mobile games Ingress and Pokémon Go.
BUCK was requested to boost its visual identity with an ident, a unique design system, and custom graphics for its brand film.
My role involved animating design elements in live-action shots and the last shot transitioning to the logo of their ident.
Year: 2021
Client: Niantic
Production: BUCK
ECD: Vincent Lammers
EP: Chance Woodward
Creative Direction: Richard Gray
Senior Producer: Carolina Brandão
3d Lead: João Rema
Art Director: Fabrizio Lenci
Animation Director: Joe Brooks
Design: Fabrizio Lenci, Mijke Coebergh, Yana Abramova
2D Animation: Andreas Maris, Dries Van Broeck, Joe Brooks, Mathieu Smorto, Nicolas Grandry
3D Animation: Manon Sailly, Sonal Jadhav